How to write case study: 5 step by step remarkable chaperon

As writers, we always look for expanding our profit through our writing services right? Case study writing is the best business blog idea. Let us get deep into the sea of how to write a case study.

Are you wondering why case study? If you sell yourself to fit on content marketing, you need expertise in many styles of writing to build traffic and reputation as a writer. Case study writing is such an exciting niche you can carve for as you can get your home with bacon which is pretty good. Trust me! it will be a time-intensive process yet worth it.

Besides, case study writing helps you in expertise and spotlights in the loop of the writing field. By writing success stories for your clients, you can draw prospects for your client and thus create the sales lead.

Additionally, it is super easy and inexpensive to produce. With many easy templates available on the internet, it is as simple as that. And one thing I understand is generating a case study improves your research quality and investigative nature.

Sounds great and want to know further about the case study? You have landed at the right place and trust me you will not be disappointed at the end, as you will learn a new form of writing to expand your writing services. Let us move deeper on how to write a case study.

You may be interested in reading How to become a writer?

What is a case study?

Before diving into the deep ocean of case study I want to clear certain things. For crafting a case study you need the following three things to make it peerless.

Research
Patience in gathering information
Great interview driven skills

I may sound mumbo jumbo to you. But my friend, if you work on these by the skin of your teeth, you can make an outstanding case study. Why is it so necessary? You can get the answer here. The case study helps in unlacing the persona’s experience dramatically. Wondering how? This is the best part of the case study, Spotlighting a successful vendor-client tie-up with your storytelling expertise. I want to make one point clear, it is a time-intensive process. You need to muster many details of the case you intend to ink. Hence, information gathering is the one to stand for. You may get glassy-eyed with another framework called a white paper guide. I understand it is natural. Case studies and white papers both are interview-driven strategies. However, the case study strategy focuses on the success story exercised for the user persona through the organization’s assistance. On the other hand white paper guides mainly emphasize the new business feature. To sum up, a case study is a write-up that can also be considered as long-form testimonials. You will write about the client’s product or services and how they helped in achieving the goal of their customer. Another pleasing fact about case studies is that you can charge on the higher side starting from 500$-1500$. It is not as long as white papers but the average word count is between 1500-2000 words.

Mediums of Case study:

A case study can be presented in 4 forms. Though writing a case study is more attractive this piece of information helps you in gaining more facts about the case study
1.Written case study:

Consider writing the case study in the form of an e-book or downloadable PDF. Then map the PDF behind the landing page. It has the potential of generating leads for your clients.

2. Video case study:

It is going to be in video form. You have to shoot both your client’s and his/ her buyer with interrogations regarding the product and the services. Make it a long and detailed way keeping in the mind of the buyer avatar in you.

3. Infographic case study:

Portraying the success story in the form of charts and graphs is what you are indulged in here. The key performance indicator is centralized here.

4. Podcast case study:

It is a platform where you can publish the candid conversation of your client and the buyer. This type of case study sounds realistic and more human to the target audience.

Though you have various mediums for designing your case study, as a writer it is enough for you to have a clear idea of the written medium. Thus, we will further learn how to write a case study.

Let us get into how to write a case study:

Now that you got a clear idea about the case study, the spotlight turns on how to write a case study. These are the uncomplicated formulas that help you as a beginner. They are effortless ways by which you can fabricate a case study. However, you have to centralize these key factors, to fortuitously craft a mighty case study.

It plays a critical part in marketing that every business has adopted. Being constructive in your approach helps you in shaping up a great one. I am here to help you in figuring out how to write a case study.

As aforementioned, writing a case study is a time-intensive mechanism. Patience and highlighting the key performing indexes is the main feature. Though every type of writing has the same set of tracks, if you endorse the following steps, you can have less pressure while framing the same.

1.Determine the objective:

All businesses have a goal. Your first task while designing the case study is to identify your client’s objective to design the case study. Let me make it simple your client would have succeeded in doing the end of the piece. You should focus on what they want to substantiate to their future customers. What are those objectives? Here are some common ones:

Complying with government regulation
Lowering the business cost
Enhancing profits
Generating sales funnels
Gaining more revenue
Expanding the markets
Work in a sustainable way

2.Make a specific headline:

As every form of writing title plays a major role in grabbing the reader’s scrutiny. Make a catchy caption that highlights the problem/opportunity faced by the buyer. Headlines can be up to 70 characters.

Try to make it trim and to the point. Do not fabricate it as a flabby one. Many writers would intend to make the headline at last, but it is not a great pattern my friend. Spend some time and craft it as an attention one. Thus, you yield a path to continue to put in your words.

3.Introduction:

The introduction is where every reader decides upon whether to proceed or give away glancing. Hence, make sure to craft it catchy and also the one that leads to the post. Narrate about the uniqueness your client has in their brand/ services.

Furthermore, articulate the facts about your client’s buyer on who they are, the problem they faced, and why they chose your client as their destination. Additionally, lavish upon the pivotal points on the grand slam they attained after working with your client.

I would like to caution you here, just make an introduction as a mock on what the case study is all about. Do not give away much here.

4.The challenge:

Here comes the body of your case study. Make the emphasis on the challenge the buyer of your client faced. Make it as brief as possible. Try to answer the following questionnaire here

The root cause of the obstacle/ opportunity.
Is that being there for a longer time or suddenly?
Under what circumstances the spot with your client arose?
Have they reached your client on the first spot or after trying out others?
What made them to acquaint your client as their savior?
How did the company respond to them?
What is the first step in the initial stages and why is it considered?
How did the buyer react to your client’s solutions in the initial stages?

The case study is the social proof for your client’s brand. Make sure to discuss each detail to craft a great sales-driving case study.

5.Solution/ Result:

The last segment of your case study should appeal to the targeted buyer’s persona. Spotlight all the husky stuff your client did to aid their customer to achieve their goal. Include the strategies implemented by your client. The conclusion section should answer the following wringer.

What strategy did your client implement to solve the issue?
The team involved from your client’s side in the mission.
What is the solution proposed?
How does the result look?
In what aspect the product abetted in achieving their goal?
How long did it take to achieve the goal?
Changes experienced by the buyer after working with your client

Make sure to tailor the facts that appeal to your potential customers. Do not worry about including the rest. You may have to mimic the particular avatar of the buyer’s persona and include whatever they look for.

How to format a case study?

You can frame Case studies in the medium you are snug with. It can be MS word or google docs too. But, if you want to make it more appealing and a page-turner for the buyer, you can get case study templates from Venngage. You can get professional designs in paid versions that are colorful.

Technically, formatting and designing are not your jobs as a writer. But if you are versed in that, it adds feathers to your hat. Also, make sure to have clarifications with your client on what his/her expectations are. You can even design your templates in canvas, pic monkey, and google docs for free. Whatever the medium you provide the case study, make sure to generate it according to the subsequent pattern that follows.

1.Title:

Cut it short. Develop a pleasing project name like giving the work your client has done for his/ her customer.

2. Subtitle:

Use this header to briefly elaborate on the accomplishments gained. What impact has your client have created with their work?

3. Summary:

Give the gist of the entire story in 2-3 sentences. I suggest you use bullet points that showcase the metrics of success.

4. About the subject:

Introduction to the buyer persona to whom your client served.

5. Challenges and objectives:

Some 2-4 sections about the obstacles faced by the buyer that caused them to reach your client. Also, speak about the goal that is centralized and focused on by your client.

6. How it created impact:

Talk about how your client’s solutions/ products assisted in achieving the customer’s target.

7. Result:

Emphasis on how your client’s product or services benefited the person to achieve their desired result. Try to incorporate numbers and infographics here to make it strong.

8. Supporting quotes or visual cues:

Add some powerful quotes and visual cues that support the achieved target, this drives the potential buyer to your client.

9. Future actions:

Everyone likes to have an epilogue in the novel. Same appeals to case study too. Use this section to comment on what is ahead of the plan by the buyer and whether it involves your client or not.

10. Call to action:

Encourage your readers to take further actions after learning what your client has done that would generate a huge sales lead.

To help you with visualization I am providing a case study outline here.

Tips on how to write a case study:

You are now well versed in how to write a case study. I would like to give some tips that showcase your case study as a great piece of work and earn you more clients in this niche.

1.Have product knowledge:

Before beginning the case study, have a piece of complete knowledge about the product/ services that your client offers. Do detailed research and history about the client’s organization. Get the insights from the marketing person from your client’s side and how they are going to use the case study for promotion.

2. Interview clients and customers:

You need to do it with 2 points of contact. One is your client and the other is the customer. This happens on skype or video calls. Carry out in the marketing aspect and inform both parties regarding the intention of the interview.

3. Make it relatable:

Highlight the buyer according to your targeted audience. This helps them to relate easily and approach your client.

4. Tell the story completely:

Do not just include the gist, narrate the whole story. How your client’s product or service helped in achieving the desired result to the customer. Include the number of days or months it took to achieve the same.

5. Go easy:

Your case study should be a detailed one and not a disintegrated one. Adopting casual language and a clear formatting style that would make it easy.

6. Include figures:

Storytelling is a powerful marketing tool, yet using precise numbers proves your client’s value and ability.

7. Be specific in your approach:

Make it specific about the special strategy utilized. Like if your client’s solution helped the customer to increase SEO traffic, mention that, or if it increased their sales leads, centralize how it is being done.

8. Include visual effects:

Case studies do not have any specific format as blogs. Adopt the incorporation of videos, infographics, or even podcasts.

9.Optimize it:

Make an optimized copy such that it is easily discoverable by the search engine and help your client to advertise it.

Benefits of writing a case study:

Now that you are well-grounded with case study writing, I would feature the scoop on why you should have case study writing in high preferences.

Being a case study writer generates out of a sight value proposition for you.
It increases confidence in your capabilities.
Customer endorsed services.
Create strong partnerships with your clients.
Generate Customer-focused content.
More self-qualified prospects.
Earns you better.
Easy to produce.
Captivates more qualified leads to you as a writer.
Highspot your industrial expertise and niche market strongly.
Flex your skill as a copywriter.

Plunk down altogether:

Always remember “if something is effortless, then you are misdoing it”. Case study writing may not seem to be simple, but if you face the music and take upon it you can bring a new soul to your writing.

This is the type of writing that enhances your copywriting skills and fetches you with some good-paying gigs. I hope this chaperon helps you to move your writing career to the next level. Why I say is case study writing lands you qualified leads and thus expands your writing business.

Trust me, case study writing gains your expertise and gets hold of the niche market. It is as easy as a pie to craft. You do not have to produce boring statistics and numbers, rather you have to grab the attention of your audience and improve your client’s brand authority.

Showcasing the accomplishments of your client and the result yielded by their services is the decisive fact here. It is all on your shoulders to narrate creatively and generate potential buyers. It is simple and worth trying if you ensure everything is done with proper steps and effectively communicated.

Still have questions on how to write a case study?:

Still, having questions about how to write case studies? Refer to the following segment to get clarified.

1. How do you write a case study proposal?

A typical proposal if you wish to apply for should consist of your name and credentials, with your client’s and the case you wish to write.

After this give an outline on what are all the points you will cover in your writing in a detailed manner. Apart from this, provide your client with a list of the questionnaire for which you expect an answer during the interview. Make separate ones for your client and one for their customer.

Note: Before designing the proposal, make sure to have complete product knowledge and case history.

2. What is the typical length of a case study?

With the guidelines and templates already providing most of the details, your finished case study would range from 500-2000words.

3. How long does it take to frame a case study?

It depends on how much data is provided by your client and how long you take to finish up with the interview. Both from your client and their buyer’s side. Technically, it takes hardly a few weeks to months to compile the entire data.

4. What should a case study focus on?

A case study should centralize the customer’s obstacle and the methodology followed by your client being highly profiled to help. Case studies are success stories and laying out the issue is the key factor as such.

5. How to market your case study writing services?

There are no specific rules to market your skills as a case study writer. What I would suggest is to build a portfolio that centralizes your case study writing skills. Make some mock samples of the case study.

Guest blog on topics related to a case study with valuable facts. This depicts your expertise in the form of writing.

Also title yourself as a case study writer on your services page, if you wish to be the one.

At last, the ball is on your court. I hope my article would boost your confidence in you to write a case study. Do you think you can provide case study writing in your services now?

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